MEDIA REVIEW – CLIPPING
For effective communication successful marketing and public relations, it is crucial to understand what the media is reporting about you or your area of interest. Due to the growing diversity of media , information flow is even faster and less transparent. In the fast-growing media world, Genion Clipping is your navigator who searches, processes, and analyses information according to yourneeds. This is a media review. It is called clipping.
ANALYSIS OF MEDIA APPEARANCE
Clipping is not just a keyword, but a good analysis of the media requires an understanding of the company as a whole, including its orientations and goals, as well as internal and external publics.
The analysis of media occurrence, which is adapted to the needs and wishes of the client, represents a comprehensive overview of media publications in a certain period and thus offers opportunities for good and successful communication with the media, helps to finalize the success of business, donor, sponsorship and other campaigns.